How We Work With New Studios

This page outlines how Hypercell typically partners with new studios — from the initial UA test through to a long-term publishing collaboration.

Evaluation: Paid UA Test

To evaluate a game’s real scaling potential, we usually start with a short paid UA test in the BR/US. The goal is to measure:

• Marketability — CPI, IPM
• Early product metrics — retention, playtime

The test uses paid traffic and typically lasts 4–5 days.

Results & Feedback

After the test, we provide a detailed report covering:

• Results
• Key insights
• Actionable product feedback

This helps both sides quickly assess whether it makes sense to move forward together.

View a sample report

If the metrics are not strong enough, we identify opportunities for iteration and can run a second test. Once we hit the benchmarks, we proceed with signing an agreement and preparing for soft launch.

Partnership Terms

We focus on long-term collaboration with a simple structure:

• We cover marketing and publishing — UA, creatives, scaling
• You continue owning development and live updates

Next Steps in Studio Portal

If you are open to testing with us, the next steps are:

1. You will receive an invite to Slack or Telegram
2. You will be invited to Studio Portal — a self-service dashboard to streamline test preparation and collaboration
3. In the Studio Portal:
   • Add your game
   • Access SDK integration details
   • After integration, upload 4-6 videos following our guide
   • Request the test — we’ll take it from there

If you have questions, reach out via your usual contact. We look forward to continuing the conversation.